Live in Paris

How to acquire the high-growth, high-value client

On stage in Paris, Martin teaches a global meeting of top CPA firm leaders from over 30 countries how to land the new breed of the high-growth, high-value client.

Course curriculum

  • 1

    Live in Paris with Martin Bissett

    • 1. Introduction

    • 2. Hyperconnected World

    • 3. Club 18-30

    • 4. Facebook, Uber and AliBaba

    • 5. The Cloud

    • 6. The Embodiment of Your Potential Client

    • 7. The Story is Old

    • 8. Identical Issues

    • 9. The Improvement is Your Value

    • 10. You're on a Date with Me

    • 11. Let's Meet Tom

    • 12. Marketing in the Accounting Profession and Results

    • 13. Why Does Marketing Fail?

    • 14. No Resource

    • 15. The Wrong People

    • 16. No Brand

    • 17. Communicating the Message

    • 18. Seven Avenues

    • 19. What Tom Understands

    • 20. Tom's Private Life

    • 21. Differentiation via Superiority

    • 22. Getting the ACCOUNT™

    • 23. The Water Law