Winning Your Ideal Clients with Mark Wickersham
What your firm needs to do at every stage of the sales process to win your ideal clients. A series with Martin Bissett and Mark Wickersham.
In a series originally recorded with Mark Wickersham, and shared here with his permission, Winning Your Ideal Clients picks up where the New Clients Now series leaves off and takes a deeper dive into the very specifics of proactively winning 'Grade A' clients for your firm.
In each episode Martin picks a topic in sequential order to mimic the 'process of sale' in reality. This series will show you what you must do at every stage to stand the best chance of winning the best client, with the highest fees, in the shortest time possible.
1. Welcome
2. An Overview of the Selling Process
3. First Impressions
4. The Control Formula
5. Breaking the Ice
6. Key Questions
7. Early Buying Signals
8. Martin's Insights into Building the Value
9. Martin's Insights into Pricing
10. The Four Flavours of Objection
11. Before You Answer an Objection
12. The Big Faux Pas
13. What Next?